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Branding

WM Real Estate Identity

A full identity system for WM Real Estate (Wissam Mabrouk), a trust-first blue and green palette, a single flexible Poppins type system, and a geometric WM monogram built to carry the brand from a business card to a building sign.

Client

WM Real Estate (Wissam Mabrouk)

Date

June 2026

Service

Branding

The Brief

Wissam Mabrouk (WM) Real Estate has built its name on trust, customer satisfaction, and sustainable development. With a highly professional team that stays constantly available, the company stands out through innovative eco-friendly projects and strategic collaborations that power meaningful community events.

We translated that reliability into a calm, confident visual language: a blue and green palette rooted in the eco-driven brand, a single flexible typeface that keeps every touchpoint consistent, and a geometric WM monogram engineered to stay legible from a favicon to a building sign.

Brand System

One tight system, palette, type, and logo, tuned to make every property touchpoint feel trustworthy and effortless.

Palette

Trust Blue

#1c42ff

Off White

#f6f6f6

Eco Green

#86d03f

Soft Blue

#5774ff

Typography

Aa

Poppins · Display

Aa

Poppins · Headline

Aa

Poppins · Body

Logo

PrimaryPrimary
ReversedReversed
MonochromeMonochrome

Brand Guidelines

A single overview spread captures the essence of the system: the WM monogram, the palette, and the type at a glance.