BALAM Identity
A complete identity system for BALAM, a French dark chocolate maison. Strategy, logo, and a nocturnal visual language built to make bold cocoa feel as premium as it tastes.
Client
BALAM
Date
March 2026
Service
Branding
The Brief
BALAM came to us with a story worth tasting: a French dark chocolate maison with a bold, high-cocoa point of view in a category full of gold-wrapped lookalikes. The brief was to build an identity with the weight, and the darkness, of the chocolate itself.
BALAM (meaning 'jaguar' in the Maya civilization) is a dark chocolate brand based in France. Their mission is to bring comfort and delightful taste to your evenings through elegant, delicious chocolate.
Brand System
Every piece of the identity in one place. The palette, the type system, and the logo lockups that hold it together.
Palette
Midnight
#010103
Charcoal
#282828
Gold
#b7af4b
Deep Gold
#837d34
Cream
#cdbca7
Burgundy
#772828
Typography
Aa
Aujournuit · Display
Aa
Outfit · Headline
Aa
Outfit · Body
Logo
PrimaryReversedMonochrome
Brand Guidelines
Explore our comprehensive brand guidelines and see how we ensure a consistent application across all future projects.
